1 Search Engine Optimization (SEO) and NAICS code 2 Build Link Popularity, articles, e-press releases, directory submissions 3* e-Mail campaigns 4 Online - Offline Direct Response Campaign ***** For fast Lead Generation, we use Google AdWords - It is cost effective and reliable. (The key here is to give something of value to the web visitors) Find Out How Many Back Links Your Site Has? To find out how many links each of the major search engines have indexed for your site; go to www.google.com, www.msn.com and www.yahoo.com and put in: links: yourdomainname.com You will then see who and how many links have been indexed for your site. What Does SEO
Consist Of? Meta Tags, includes site title, site description, content and site's key words. Not all search engines use the Meta Tags - some search engines read the page. This is why your keywords should be place throughout the page! (A formula determines your keyword ratio - high ratio of keywords to content, better ranking, it's called "relevant content") To see what "meta tags" look like: right click your mouse ..... click on 'View Source' and scroll to the top of the page under <head> *eMail Campaigns The fastest, cheapest way to increase revenue is to approach clients that you already have. People are busy. Keeping it short and simple is the key to your success. Clients will ALWAYS open your email when they realize that there is a savings for them inside. Depending on their needs, they WILL respond to your deeply discounted offers. First you must develop your client email database. Then you must devise a way to automatically grow this list. Next, you must send information that is not only needed, but welcomed. It can be as simple as free hotdogs and soda one Saturday afternoon. | | SEO So what is this "SEO" stuff? (Search Engine Optimization) Its how your web site "talks" to the search engines. (Yes, your computer is talking to the search engines) If your site is not optimized then the search engines may visit, but they won't know what to do, so they leave and go to a site that has "instructions" (seo) for them. Its like a welcome mat, no welcome mat, possible poor ranking and slow to index in the search results. You may be thinking, why is the search engine so important? My customers have my web site address, I communicate with my customers through my weekly or monthly e-newsletter, so what's the big deal? Its not a big deal if you don't want new customers. In fact when you use a lot of flash and java script on your web site, you are telling the search engines that you would rather not be bothered. For local, national and international growth, your web site MUST be able to "talk" to these mega electronic crawlers (search engines) If you want to see the language they speak, right click your mouse..... click on 'View Source' and you will see how computers communicate with each other. Back Links The more links you have back to your web site, the more popular your site will become. The search engines, use a formula to determine what web sites are listed where in the search engines. It is very obvious that the search engines 'like' web sites that are "well connected" to other sites. In fact, this one task is so important that there are sites who sell links. (This can get really expensive) Not to worry - there are other ways to develop creditable links. One of the easiest and best ways to build high quality links is to: Save time and effort on directory submissions by using a professional directory submission service - Remember, link farms are not ok. Search engines don't like link farms and they are not that happy about paid links either! Directory Links are ok! |
